Position: Senior Copywriter & Content Strategist
Work Location: Hong Kong/Shenzhen (Remote collaboration available)
Core Responsibilities:
Brand Copywriting
- Responsible for high-level writing including brand promotional copy, product marketing materials, and event planning proposals, requiring creative expression that aligns with brand identity.
- Writing original content such as news commentary, in-depth industry analysis, and user stories, requiring clear logic, distinctive viewpoints, and persuasive language.
Creative Expression and Copy Optimization
- Proficient in various copywriting styles (such as informational, emotional, trending topics, etc.), able to adapt language style for different platforms (WeChat Official Accounts, short videos, e-commerce, etc.) and different regions (Mainland & Hong Kong).
- Refine and enhance existing copy to improve readability and shareability, regularly review performance data and optimize content strategy.
- Collaborate with design and marketing departments to execute visual copy (such as posters, video scripts), ensuring integrated creative presentation across visual and text elements.
Qualifications:
- Bachelor’s degree or above in Chinese Language and Literature, Journalism, Advertising, or related fields, with strong writing foundation; high sensitivity to language, skilled at capturing user psychology, able to use precise wording to evoke resonance or action. Familiar with literary rhetorical techniques, able to flexibly use storytelling, key phrases, suspense and other techniques to enhance copy quality.
- Professional copywriting experience required, with bonus points for providing representative works (such as 100,000+ view articles, viral posts, award-winning copy, etc.). Knowledge of SEO optimization and new media platform rules, with basic data analysis skills preferred. Experience in book editing, media column writing, or proficiency with AI-assisted creative tools is an advantage.
- Familiar with Hong Kong health, healing and other cultural trends, with a good sense of internet culture including memes and derivative creative works.
- Fluent in Mandarin, English, and Cantonese, able to create bilingual mixed copy (such as Cantonese-Mandarin homophone jokes).
- Hong Kong permanent resident status/legal work visa (IANG visa holders preferred).
Career Path:
- Initial stage (0-3 months): Focus on content production and basic platform operations
- Advancement period (3-6 months): Independently manage end-to-end planning for a single platform
- Development period (6-12 months): Mentor new team members, participate in commercial monetization projects
Application:
Submit portfolio (including at least 2 platform operation case studies) and bilingual resume to admin@auraecell.com, any@auraecell.com, with email subject “Application for Senior Copywriter & Content Strategist – Name – University”
職位名稱：資深文案策劃
工作地點：香港/深圳（可遠程協作）
核心職責
品牌文案創作
- 負責品牌宣傳文案、產品推廣文案、活動策劃方案等高階文字創作，需融合品牌調性進行創意表達。
- 撰寫新聞熱點評論、行業深度分析、用戶故事等原創內容，要求邏輯清晰、觀點鮮明且語言感染力強。
創意表達與文案優化
- 擅長多種文案風格（如乾貨、情感、熱點借勢等），能針對不同平臺（公眾號、短視頻、電商等）和不同地區（內地&香港）調整語言風格。
- 對已有文案進行潤色升級，提升可讀性和傳播力，定期複盤數據優化內容策略。
- 協同設計、市場部門完成視覺化文案落地（如海報、視頻腳本），確保圖文/視文一體化的創意呈現。
任職要求
- 漢語言文學、新聞學、廣告學等相關專業本科及以上學歷，文字功底深厚；對文字敏感度高，擅長捕捉用戶心理，能用精准的文字引發共鳴或行動。熟悉文學修辭手法，能靈活運用敘事、金句、懸念等技巧提升文案質感。
- 有專職文案工作經驗，如能提供代表作（如 10W+文章、爆款推文、獲獎文案等）則為加分項，瞭解 SEO 優化、新媒體平臺規則，具備基礎數據分析能力者優先。有圖書編輯、媒體專欄撰稿經驗，或掌握 AI 輔助創作工具者更佳
- 熟悉香港健康、療愈等文化趨勢，對 MEME 圖、二次創作等具備網感
- 中英粵三語流利，能創作雙語混搭文案（如粵普諧音梗）
- 持香港永久居民身份/合法工作簽證（IANG 簽證持有者優先）
成長路徑：
- 首階段（0-3 月）：專注內容生產與平臺基礎運營
- 進階期（3-6 月）：獨立負責單平臺全流程策劃
- 發展期（6-12 月）：帶教新人團隊，參與商業變現項目
申請方式：
提交作品集（含至少 2 個平臺運營案例）及中英文履歷至admin@auraecell.com、 any@auraecell.com，郵件標題「應聘資深文案策劃 – 姓名 – 院校」