Position: Social Media Specialist
Location: Hong Kong (Hybrid Work Available)
Key Responsibilities:
1. Overall Traffic Operations:
- Lead content planning for Rednote & TikTok, while adapting strategies for HK platforms (IG/FB) to drive traffic
2. Creative Content Production:
- Create short videos (storyline/store visits/Vlogs) that appeal to both regions’ aesthetics, complete script writing, filming, editing and post-production optimization. Utilize Hong Kong local cultural elements (such as Cantonese expressions, landmarks) to innovate content formats
3. Data-Driven Operations:
- Monitor Rednote keywords, TikTok DOU+ advertising effectiveness, formulate SEO and trending search strategies. Analyze Hong Kong user profiles (30-60 year old health and wellness demographic), optimize tagging system and interaction mechanisms
Community Activation:
- Design online challenges, check-in tasks and other interactive activities to increase fan conversion rates. Connect with KOL/KOC resources to build traffic channels and networks
Requirements:
Current undergraduate/fresh graduate, majoring in Marketing, Media or Digital Creation related fields hard skills:
- Current undergraduate/graduate in Marketing, Digital Media or related fields Technical Competencies
- Proficiency in CapCut/VN Editor, Canva/PS for visual design
- Hands-on experience with Rednote Branding Center & TikTok Creator Marketplace
- Basic data analysis skills (TikTok Analytics, Rednote CPC)
Cultural Adaptability:
- Deep understanding of HK youth culture (MEME trends, subculture communities)
- Trilingual fluency (English/Cantonese/Mandarin) for cross-border content creation
- Valid HK work rights (IANG visa holders preferred)
Career Development:
- Phase 1: Content production & platform operations
- Phase 2: End-to-end campaign management
- Phase 3: Team leadership & monetization projects
Application:
Submit your portfolio (2+ platform operation cases) with bilingual CV to admin@auraecell.com, any@auraecell.com with email subject “Application – Social Media Specialist – Name – University”
職位名稱：新媒體運營專員（校招）
工作地點：香港/深圳（可遠程協作)
核心職責：
1、全域流量運營：
- 主導小紅書、抖音帳號內容策劃與執行，同步整合香港本地社交平台（如 Instagram、Facebook）玩法，實現跨平台引流
2、創意內容生產：
- 製作符合兩地審美的短視頻（劇情類/探店類/Vlog），完成腳本撰寫、拍攝剪輯及後期優化運用香港在地文化元素（如粵語梗、地標場景）創新內容形式
3、數據驅動運營：
- 監測小紅書筆記熱詞、抖音 DOU+投放效果，制定 SEO 及熱搜跟進策略 分析香港用戶畫像（30-60 歲健康养生族群體），優化標籤體系與互動機制
4、活動策劃執行：
- 設計線上挑戰賽、打卡任務等互動活動，提升粉絲轉化率對接 KOL/KOC 資源，搭建引流渠道及網絡
任職要求：
本科在讀/應屆畢業生，主修市場營銷、傳媒或數碼創作相關領域硬技能：
- 精通剪映/CapCut 視頻剪輯，熟練使用 Canva/稿定設計等創作工具
- 掌握小紅書蒲公英平台、抖音創作者後台操作流程
- 具備基礎數據分析能力（巨量算數、千瓜數據等）軟實力：
- 熟悉香港健康、疗愈等文化趨勢，對 MEME 圖、二次創作等具備網感
- 中英粵三語流利，能創作雙語混搭文案（如粵普諧音梗）
- 持香港永久居民身份/合法工作簽證（IANG 簽證持有者優先）
成長路徑：
- 首階段（0-3 月）：專注內容生產與平台基礎運營
- 進階期（3-6 月）：獨立負責單平台全流程策劃
- 發展期（6-12 月）：帶教新人團隊，參與商業變現項目
申請方式：
提交作品集（含至少 2 個平台運營案例）及中英文履歷至 admin@auraecell.com、any@auraecell.com，郵件標題「應聘新媒體運營 – 姓名 – 院校」。